Kevin J. Tutt — Operator-CFO | Strategic Finance & DTC Growth

About

I'm an operator-CFO who built and led JUUL Labs' global ecommerce P&L to over $200M annualized — and held the channel together through one of the most challenging regulatory transformations in modern consumer goods.

My career has lived in two worlds: corporate finance and consumer operations. I started in investment banking at JPMorgan and moved into corporate development at Rentech, where I built the M&A function from scratch and executed 13 transactions over four years that grew consolidated revenues from $180M to $550M. That arc included a $300M IPO of Rentech Nitrogen Partners LP, a $150M growth capital raise from Blackstone, and a $53M sale of Rentech Nitrogen Partners LP to CVR Partners at a 33% premium to the share price at signing. I reported to the CFO and presented quarterly to the public-company boards of both Rentech entities.

A stint at Riot Games (a Tencent subsidiary) followed — leading strategic finance, reducing corporate SG&A by more than 10 percent through procure-to-pay optimization, KPI dashboard integration, and contingent workforce restructuring.

For the past six years I've been at JUUL Labs, climbing through four roles from Director of Finance into my current seat as Sr. Director, Digital Engagement. The work has spanned the full DTC stack: scaling subscription to 94 percent of total ecommerce revenue, driving a 90 percent-plus lift in average order value, and building the company's first loyalty rewards platform, digital coupon system, and sweepstakes/contest framework from the ground up. Most consequentially, I rebuilt the entire B2C fulfillment model under federal regulatory pressure — migrating to a complex final-mile carrier network in under four months to meet new compliance requirements.

What sits underneath all of it is fluency in both languages: financial discipline and digital innovation, unit economics and capital structure, deal flow and operating P&L. That hybrid is what I'm most interested in continuing to build — particularly inside PE-backed consumer companies where the next chapter is about converting market position into durable returns.

Key Achievements

$1B+
Transactions executed, including a $300M IPO, $150M Blackstone raise, and 13 M&A/financing deals expanding revenues 200%+.

$200M+
Global DTC P&L scaled at JUUL Labs through regulatory transformation, 90%+ AOV lift, and 94% subscription mix.

10%+
Corporate SG&A reduction at Riot Games through procure-to-pay overhaul, KPI dashboards, and workforce optimization.

Selected Transactions

$300M IPO of Rentech Nitrogen Partners LP

November 2011 · NYSE: RNF

Administered due diligence, detailed forecasting, and S-1 drafting; led initial analysis illustrating value unlocked for the parent company through the MLP structure.
$150M Growth Capital Raise from Blackstone

April 2014 · Blackstone (formerly GSO Capital Partners)

$100M convertible preferred equity + $50M term loan; modeled MLP cash distribution growth strategy and structured collateral based on subsidiary financial strength.
$53M Sale of Rentech Nitrogen Partners LP to CVR Partners LP

August 2015 · 33% premium to share price at signing

Negotiated value and deal terms; merger eliminated single-asset risk for both entities, a strategically meaningful outcome for manufacturing operations with planned turnarounds and major maintenance cycles.
$160M Acquisition of Agrifos LLC

November 2012

Built acquisition model with sensitivity analysis across multiple scenarios; analysis of revenue recognition practices identified ~10-15% overvaluation and reduced cash consideration by $20M during negotiations.

Experience

2019 – Present

JUUL Labs · Austin, TX

Sr. Director, Digital Engagement (current) · Sr. Director, Global Head of Ecommerce · Director, Ecommerce · Director, Finance

Leading the global digital ecosystem — ecommerce, CRM, and direct-to-consumer programs across US, UK, and Canada. Built and scaled JUUL's global ecommerce P&L to over $200M annualized; spearheaded the company's first loyalty rewards platform, digital coupon system, and sweepstakes/contest framework. Reports to SVP, Global Brand & Consumer Experience (CEO direct report).

2018 – 2019

Riot Games (Tencent subsidiary) · Los Angeles, CA

Finance Principal, Strategic Finance

Strategic finance leadership focused on operational efficiency and resource optimization. Reduced corporate SG&A by more than 10% through procure-to-pay overhaul, KPI dashboard integration, and contingent workforce restructuring.

2011 – 2018

Rentech, Inc. · Los Angeles, CA

Director, Finance · Manager, Corporate Development · Senior Financial Analyst

Built the M&A and corporate development function from scratch; executed 13 transactions over four years that grew consolidated revenues from $180M to $550M. Reported to the CFO; presented quarterly to the public-company boards of both Rentech, Inc. and Rentech Nitrogen Partners LP. Worked closely with Blackstone (formerly GSO Capital Partners), which held a large position with board seats and observer.

2005 – 2011

Early Career

The World Protection Group · JPMorgan · Bear Stearns & Co. / UBS

Investment banking analyst at JPMorgan; finance associate at The World Protection Group; finance internships at Bear Stearns & Co. and UBS during undergraduate studies at USC.